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What does new logo say about Starbucks?
March 10th, 2011 0 Comments

There is a usual pattern I noticed with companies that become too big.  I don’t know if, when they become big, they follow a certain play book on how to grow the business with international presence, but the evolution of logos tells not only the story of the company but of its mission as well.

As with Starbucks, which renovated its logo recently, it tells us about its mission and purpose; which is to establish its self as the big fish among all coffee business.  It is reflective of their logo evolution.  The first logo certainly feels local because of its complex and intricate details. The last logo feels global because of its simplicity. Often businesses, when they become big, simplify their logos significantly as part of branding playbook. As you know for big business the world revolves around branding.   Apple, Pepsi, and a few other corporations show a similar pattern. 

User Retaliation – What should Digg do now?
February 4th, 2011 0 Comments

It is a bit surprising to me that a social news site, Digg.com, rolled dramatic changes to the site causing its user base to retaliate and flee. Companies do major overhauls to their sites all the time, but those are not social networking or community building websites, but rather product sites such as Motorola, Cocola, and Toyota. What we come to learn from Digg, is that doing major overhaul to the site does not register well with dependent user base that use the site for profit or gain. Facebook and others ought to take a note next time they are rolling out any kind of changes. Careful small migrations probably ought to be employed to successfully bring the site from point A to point B…and that is what Digg should have done.

Upgrade your static site with a little bit of PHP
June 17th, 2010 0 Comments

If you are starting web design, chances are you are learning about it through books, tutorials and other “on your own” sources.  The web has millions of articles written on how to design a website.  The best way, however is to read my blog post first :)

How to KILL IE6
July 17th, 2009 3 Comments

Recently there was an article at Mashable.com titled:

IE6 Must Die for the Web to Move On

It created jitters around social networks such as Twitter and Digg.  IE6 is an outdated browser which cannot render and run new web applications correctly. Developers and web designers literally pull their hair trying to make the site work in IE6 by applying patches just to make the basic functions work.  Internet Explorere 6 is the most hated application next to Vista.  In general internet community has long despised the works of Microsoft for it’s inability to amaze the world, like Apple has, and its ability to destroy competition, as it has done to Netscape.

Stock with dull ideas? What to do
July 13th, 2009 1 Comments

We all want to be the first to come up with great tasty and delicious design ideas, but seldom does it happen. When I’m speaking about “GREAT IDEAS” I’m not talking about special cases where one saw a dream perhaps, or was sitting in the beach house one evening and suddenly as if by lightning something hit and knocked ‘em over, and he produced a masterpiece. I’m thinking more ordinary practical way you can use to come up and produce good or great design ideas. Usually you can tell when your design idea is a great one. It doesn’t necessarily mean that if it is great to you, it must be great to others. As designers we know when we don’t like our results. We may scratch our head and think our design idea is too dry, boring, missing something, overwhelming, or plain dumb. Nevertheless we sometimes settle with our poor imagination because after spending hours, we produced little inspiration.